Marriott Dalmahoy Promotional CD-ROM
Company Profile:
Marriott is a leading global hospitality company, and has nearly 2,800 hotels located across the globe. The Dalmahoy is a manor house set within 1,000 acres of parkland, just 7 miles from the centre of Edinburgh. It has two 18-hole golf courses, and a PGA-approved golf academy.
Challenge:
To produce a promotional CD-ROM for the re-launch of the championship East Course at Dalmahoy. The CD-ROM needed to act as a promotional tool to help establish the Dalmahoy Hotel and Country Club, and specifically the East Course, as a venue for major golfing championships.
Solution:
- Designed to emphasize the quality and exclusivity of the brand.
- Includes an Interactive Course Map, and a 5-minute promotional video.
- Contains pages giving information on all of the other facilities available at the hotel.
Benefits:
- Aesthetically appealing – reinforces the quality of the product.
- Richly interactive, actively engaging the user.
- Informative and direct, appeals to people who don't necessarily play golf.