With the price of advertising on Facebook coming down, many brands are returning to the platform especially those looking to target older audiences. Over 65 is the fastest growing age group, however the biggest group is still 25-34 with 44% using the platform daily. While 93% already use Facebook for business, it’s important to not become complacent with best performance. Below we’ve listed some design decisions you should carefully consider to ensure your Facebook content is working as hard as it can be for you.

Our guide to creating successful YouTube content looking at design considerations like SEO optimisation, brand identity, custom thumbnails and captioning. We’re here to help you get ahead on YouTube.

A multi-asset, 12 month campaign of doodling!