1 in 4 people in Scotland have mental health issues. This startling fact proved the starting point for this video with Edinburgh Leisure, who approached us with a brief to produce a film which raises awareness of the benefits of physical activity for mental health, along with the services they offer to help people do so. In consultation with Edinburgh Leisure we outlined three individuals with typical mental health issues and developed a creative that follows these people and shows the effects of physical activity on their lives.
The video is being used as part of a wider campaign of mental health awareness raising, and also to signpost users to specific services.
It was important to show off a few facilities contained within the Edinburgh Leisure stable, including the swimming pool at Dalry and the epic climbing centre at Ratho.
As part of the campaign, and in order to reach as wide an audience as possible, multiple versions of the film were produced for launch including Twitter, Facebook, and vertical formats for Instagram stories.
The 90 sec film, produced in 4K, was also scheduled for a cinema advertising run at selected cinemas in the city.