We were recruited by Edinburgh agency The Gate to produce this TV spot for fostering charity Kibble. An interesting brief had us projecting text and motion graphics onto our young actor as he performed a poem about life in foster care. To obtain the effect, we use a cinema projector and mapped the graphics to his body shape, camera movement, and changing light in the shot. Coupled with an emotional performance from our young star, the film can’t help but grab your attention.
The TV spot was supported by further ads across radio and online. We shot a 10 second version of the first few lines of the poem and created a 1:1 format output of that cut specifically for social feeds.