Animating the Financial World
Our creative partnership with the production team at Baillie Gifford started back in 2019, and we’ve since collaborated on a series of award winning animations that challenge the status quo of video content in the financial industry. Baillie Gifford has their own in-house production team that think about their projects the same way we do; always trying to look at subjects differently and find new ways to tell a story and deliver information. This has resulted in some fantastic briefs that are always a joy to work on, allowing our illustration and animation teams to use the best of their imagination.
2019
2020
2021
2022
2023
Thinking outside the money box
The content briefs from Baillie Gifford’s producers are always unexpected. While topics and subjects might be familiar to us; think graduate programmes, investment funds and careers, the creative concept and desired execution are always unique. These creative challenges led to some fascinating sequences and highly engaging content, pulling the audience into the subject matter. All of this supports the wider brand message of an investment company unique in the UK.
Level Up
This award winning film showcases a variety of different animation styles inspired by some of our favourite retro video games to showcase how Baillie Gifford is levelling up their graduate programs.
Business Operations
Using the motif of doors to show our audience’s career opening up, this sleek and simple animation shows what a career with Baillie Gifford is all about, taking a virtual tour through the different departments.
Baillie Gifford Early Careers
This fun and colourful animation shows how Baillie Gifford believes everyone, regardless of what they studied in university, can bring something positive to the table with their accountancy graduate program.
ESG
Papercut animation transitions into three dimensions in this film about how Baillie Gifford’s environmental social governance program works for everyone.
Adventures in promo animation
Behind the scenes
The Baillie Gifford projects allow us to explore different concepts and designs using different styles of illustration and animation across 2D and 3D with varying colour palettes, brush styles, movements and textures. We’ve created sequences that progress through the different eras of video game development, feature characters that piece themselves together as they leap through a series of cosmic doorways, and three dimensional worlds bursting into bloom from between the ridges of a vinyl playing on a grey rendered record player. Not your usual financial explainer.
Our Client Case Studies:
