Multidisciplinary Videos For Online Audiences
Our working relationship with Red Bull started with cutting packages of promo content from their extensive archive back in 2018. Our ‘Best Of’ and ‘Top Ten’ style video series, bolstered by motion design packages, wracked up views in the millions, and it wasn’t long before we were cutting specific promo and campaign films for their ever productive Media House.
Roll forward to 2023, and we’re working across projects as varied as e-sports documentary, a digital content package for a global event with Red Bull can, and RB’s first dedicated LinkedIn content, backed by our strategy team.
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Sky’s the limit
Red Bull are masters of brand marketing, and that makes them wonderful partners for creatives like us. Their briefs allow us to work on projects that stretch across every department, with outputs often being a hybrid of creative disciplines. Through collaboration across the different teams here in the studio, we’re able to experiment with a merger of live action, animation and motion design, and always over a genuinely exciting concept at the same time.
Through its very design, the Red Bull brand encourages creative exploration and the Austria based in-house production team are always looking for new and exciting ways to create innovative concepts and landmark video content. At the same time, our partnership with them is moving our own team forward, further developing a creative fingerprint that we can take forward to other clients.
Wingfinder
The Red Bull Wingfinder test helps athletes across the world find their strengths, letting people like Kieran Reilly perform world first tricks, stunts, and better understand their limits.
Campus Clutch
From zero to heroes, Team Anubis’s historic win at the Red Bull Campus Clutch didn’t just shake the world of eSports, but changed the lives of these athletes, and their home country, forever.
MotorSports Archive
Ever wonder what a Kamaz truck could do if you pushed it to its limits? This film looks at some of the craziest things ever performed in the vehicle so you can find out just how wild things can get.
Red Bull Media House - Can You Make It
Sent on a mission to get across Europe by any means necessary, these teams compete to see how fast they can travel the length of Europe using nothing but Red Bull cans as their currency.
Working with one of the worlds biggest brands
Behind the scenes
Our most recent work with Red Bull has seen us develop a hybrid approach; live action blended or cut with animation. This approach has a number of benefits; filling in the missing backstory of a world beating Egyptian gaming team for example, or turning a person into a flying doodle art character after they’ve taken a sip of Red Bull. Check out some development sketches below.
Our Client Case Studies:
